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How to Waterproof the Nail Plate (& why!)

Get #nailnotes on all things nail business, plus 4 top-selling easy nail art tricks I used to add $10K to my income without adding time to my busy schedule 👌 Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again.


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Personal branding for service-based businesses means dream clients, more profits and doing what you love

I used to have one of those dream clients who had standing appointment, tipped well and always gave me a Christmas bonus. She never complained about my work, even if her gel polish was all gone when she came back, which was about half the time. Once, I referred her to a friend. The next time I saw her, I was surprised to seee all 10 nails intact. Me: “Did you enjoy seeing my friend?” Her: “Absolutely not! She was so boring, she barely talked and I just can’t have anyone else do my nails!” Me: “But she did an awesome job!” Her: “Oh yes, my nails lasted and still look perfect. But she doesn’t compare to you.” Me: That’s …


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How to Boost Client Loyalty and Increase Profitability

Get #nailnotes on all things nail business, plus 4 top-selling easy nail art tricks I used to add $10K to my income without adding time to my busy schedule 👌 Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again.


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Nailspiration, Pinspiration & Perspiration: Taming the Pinterest Nail Art Beast

It usually went like this: I pulled out a dried-up sheet of nail decals & pray my client would choose one of them. Sometimes, it worked. Other times, she sort of sighed indecisively & asked, “Can you paint a flower instead?” I gulped as I pulled out 2 striping brushes, a stylus dotting tool & a set of acrylic paints that I scavenged from my childhood art supplies. I silently held my breath to steady my shaking hand, hoping that the green line would make a straight stem. And that my dots would be placed in some reasonable approximation for flower petals. Most of the time, I didn’t even charge my client after the trauma of it all. Let me …


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Should clients occasionally take off their Shellac so their nails can “breathe”?

Nails don’t have respiratory systems, so they don’t need to breathe. Your clients never need to take a break from color. The idea that clients should take a break from wearing coatings like Shellac, Gel or Liquid & Powder (acrylic) enhancements is outdated & uninformed. Here’s why: Nails don’t need to breathe, but they are breathable.  Nail plates have little pockets of space between the tightly woven molecules of keratin, the protein that makes up your gorgeous little canvases. These pockets are filled with air, but they can also be filled with other, more damaging things like water or cleaning solutions. When water or harsh solvents penetrate the nail plate, they can cause damage like delamination, peeling, chipping or shredding. …


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Interview: A Nail Pro’s Most Powerful Business Tool

Get #nailnotes on all things nail business, plus 4 top-selling easy nail art tricks I used to add $10K to my income without adding time to my busy schedule 👌 Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again.


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What to post on social media when you don’t do nail art

Like because you don’t paint or draw or sketch as a hobby, you feel like a bit of a fraud to even offer nail art. Like what little nail art you can do is never going to be enough because you can’t handpaint the Mona Lisa on a curved fingernail. I know how it feels when your nail art attempts never turn out how you see it in your head, even when you try really hard. And the results are even worse when a client brings in a Pinterest request. (Srsly, can’t she see that it’s a nail wrap, not handpainted nail art?) And don’t even get me started on posting on social media! I mean, how can you possibly …


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[Troubleshooting] How to Get 5-Minute Shellac Removal in REAL Life

REALLY! If your Shellac removal takes longer than 5 minutes, here are a few reasons that may happen: Think of Shellac removal as a two-sided coin. On one side, you have the application process. On the other, you have the removal process. Each of these processes seem completely different from each other, but they both serve a SUPER important role in safe, non-damaging removal (as well as easy application!). The part of the application that is INTEGRAL to removal time: the Shellac Top Coat used. If you’re looking for easy, non-damaging Shellac removal in only 5 minutes, use XPress5 Top Coat. Introduced to the Shellac brand in 2015, XPress5 Top Coat features a prismatic shine (excellent for embedding embellishments!) & …


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How to Take Constructive Photos of Nails

“Where’d those heavy hips come from?” “When did that hangnail magically appear on her pinky?” “OMG how did I miss that big dip in Zone 3?” After one second of examining the blinding, pixelated evidence of your perceived mistakes, you close the app & delete the photo permanently, scornfully casting off the betrayal of your skills, your client’s wonky finger, or whatever it is that caused the flawed service. This seemingly harsh & embarrassing dose of reality is actually a really good thing. Social media celebrations aside, consistently photographing your work is a very powerful practice for the very reason you decided not to post that photo we were just talking about. It trains your eye to notice things you …


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[Business] 5 Reasons Trade Shows Rock a Nail Pro’s World

Hey, am I following you on Instagram yet? I like Instagram because it is a great place to showcase others’ work in my classes, as well as get a little more personal. Check me out, yo! And yes, I’m a total FollowBackGirl! (I dig seeing my friends’ work in my feed!) Okay, now that’s taken care of, let’s talk #nailbizlogistics. According to the Merriam-Webster dictionary, the simple definition of logistics is: While #nailbizlogic refers to the structured, implemented, numbers-based part of running your nail business, I like to think the logistics of it refer to the tiny, repetitive parts that build into the strong foundation of your successful biz. In other words, the TECHNICAL part of your business. The actual …