Notice: Undefined index: share in /home/content/a2pnexwpnas02_data03/33/3291533/html/wp-content/plugins/tco-facebook-comments/functions/output.php on line 90

Personal branding for service-based businesses means dream clients, more profits and doing what you love

I used to have one of those dream clients who had standing appointment, tipped well and always gave me a Christmas bonus. She never complained about my work, even if her gel polish was all gone when she came back, which was about half the time. Once, I referred her to a friend. The next time I saw her, I was surprised to seee all 10 nails intact. Me: “Did you enjoy seeing my friend?” Her: “Absolutely not! She was so boring, she barely talked and I just can’t have anyone else do my nails!” Me: “But she did an awesome job!” Her: “Oh yes, my nails lasted and still look perfect. But she doesn’t compare to you.” Me: That’s …


Notice: Undefined index: share in /home/content/a2pnexwpnas02_data03/33/3291533/html/wp-content/plugins/tco-facebook-comments/functions/output.php on line 90

How to Boost Client Loyalty and Increase Profitability

Get #nailnotes on all things nail business, plus 4 top-selling easy nail art tricks I used to add $10K to my income without adding time to my busy schedule 👌 Success! Now check your email to confirm your subscription. There was an error submitting your subscription. Please try again.


Notice: Undefined index: share in /home/content/a2pnexwpnas02_data03/33/3291533/html/wp-content/plugins/tco-facebook-comments/functions/output.php on line 90

What to post on social media when you don’t do nail art

Like because you don’t paint or draw or sketch as a hobby, you feel like a bit of a fraud to even offer nail art. Like what little nail art you can do is never going to be enough because you can’t handpaint the Mona Lisa on a curved fingernail. I know how it feels when your nail art attempts never turn out how you see it in your head, even when you try really hard. And the results are even worse when a client brings in a Pinterest request. (Srsly, can’t she see that it’s a nail wrap, not handpainted nail art?) And don’t even get me started on posting on social media! I mean, how can you possibly …


Notice: Undefined index: share in /home/content/a2pnexwpnas02_data03/33/3291533/html/wp-content/plugins/tco-facebook-comments/functions/output.php on line 90

[Business] 5 Reasons Trade Shows Rock a Nail Pro’s World

Hey, am I following you on Instagram yet? I like Instagram because it is a great place to showcase others’ work in my classes, as well as get a little more personal. Check me out, yo! And yes, I’m a total FollowBackGirl! (I dig seeing my friends’ work in my feed!) Okay, now that’s taken care of, let’s talk #nailbizlogistics. According to the Merriam-Webster dictionary, the simple definition of logistics is: While #nailbizlogic refers to the structured, implemented, numbers-based part of running your nail business, I like to think the logistics of it refer to the tiny, repetitive parts that build into the strong foundation of your successful biz. In other words, the TECHNICAL part of your business. The actual …