How to recommend the perfect colors for your client

What’s the most terrifying thing you can say to your client as soon as she sits in your chair?

We’re all guilty of it. And it’s not out of malice. Three little words that can cause overwhelm & paralysis. Sometimes, these words can even put us behind schedule because it causes so much anxiety.

“Choose a color.”

Simple, right? I mean, my modest polish wall has over 100 shades in both Shellac AND regular polish. That’s over 200 colors to choose from!

It’s enough to freeze a newbie nail client. Or even a seasoned one! (Have you ever had a client who just wants you to choose the color?)

You can help unfreeze clients & elevate your service experience by simply offering fewer color options.

Help your clients by customizing her choices with regular consultations.

You are your client’s style expert, so take the initiative to guide your client to a nail look that complements her beauty goals, nail condition, & overall style.

The secret to a perfect nail color consult for new & returning guests alike?

Skin tone analysis!


Seeing someone for the first time? Start with identifying her skin tone to find the most flattering colors for her personally.

Wearing colors with the same undertones as your skin makes you look healthy, vibrant, & glowing. It doesn’t matter if it’s nail polish, makeup, or clothes. When you wear colors of the opposite undertone, you can look washed out, sallow, or unhealthy.

So, skin tone is a great place to start your client consultation, even before your client ever walks into the salon.


“Skin tone” is a term that refers to the undertones of your skin: warm or cool. It is NOT affected by ethnicity. For instance, I have a neutral skin tone. My mom has a warm skin tone. We’re both Asian.

Here’s a quick breakdown of the difference between warm & cool skin tones:

Warm skin tones:

Colors like FIRE (& colors with those undertones) enhance your natural beauty: red, yellow, orange
  • Have undertones of yellow, orange, red
  • Veins in the arm will appear green (blue+warm undertones)
  • Gold, peach, or yellow cast to skin
  • Cool skin tones:

    • Shades like NIGHT (& colors with those undertones) enhance your natural beauty
    • Undertones of blue, green or purple
    • Veins appear blue (blue veins +cool undertones)
    • Pink, red, or blue cast to skin

    Neutral skin tones:

    • Pretty much ALL colors enhance your natural beauty (Lucky duck!)
    • Undertones of both blue/green/purple & yellow/orange/red
    • Veins appear in between green & blue

    There are a few ways to determine skin tone, but my favorite way is to roll it into the client consultation.


    I start my new client consultation as soon as she makes her first appointment by sending a fun little “What’s Your Type?” quiz. It helps prevent cancellations, helps my client get to know my personality & adds to my perceived value.

    I send the quiz in a new client email. You can swipe the exact quiz by popping your info in the form below:

    Swipe File: Recommend the perfect nail color EVERY time!

    Screen_shot_2017-06-19_at_6.54.38_pm

    Fill in this form to get a copy of the "What's Your Type" Skin Tone Quiz & never regret a nail color recommendation again!

    We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

    This handy, fun quiz is an easy way to learn your client’s skin tone & be prepared to style her nails. Bonus: you don’t have to worry about your salon lighting affecting the way her skin tone looks!

    How do you make sure your services flatter your clients?

    Share your client consultation #madskillz with us in the comments below!

    And don’t forget to swipe my “What’s Your Type” Skin Tone Quiz be filling in the form below:

    Swipe File: Recommend the perfect nail color EVERY time!

    Screen_shot_2017-06-19_at_6.54.38_pm

    Fill in this form to get a copy of the "What's Your Type" Skin Tone Quiz & never regret a nail color recommendation again!

    We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

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