What to post on social media when you don’t do nail art

I know what it’s like to feel like a non-artist.

Like because you don’t paint or draw or sketch as a hobby, you feel like a bit of a fraud to even offer nail art. Like what little nail art you can do is never going to be enough because you can’t handpaint the Mona Lisa on a curved fingernail.

I know how it feels when your nail art attempts never turn out how you see it in your head, even when you try really hard. And the results are even worse when a client brings in a Pinterest request. (Srsly, can’t she see that it’s a nail wrap, not handpainted nail art?)

And don’t even get me started on posting on social media! I mean, how can you possibly attract new clients with that sort of nail art record? How can a non-artist use Facebook, Instagram or Pinterest as a portfolio when the interwebs loooves fancy nails?

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The end result? You don’t post anything & the cycle of feeling not good enough continues. Like, not only can non-artists not compete on social media, they just don’t matter in the arenas of Facebook & Instagram.

What would you say if I told you this weren’t true? Especially when it comes to attracting new clients?

Yes, wild & crazy nail art gets a lot of attention & Likes on social media. But it definitely isn’t the end all & be all of social media!

Yes, wild & crazy nail art gets a lot of attention & Likes on social media. But it definitely isn’t the end all & be all of social media. (Unless that’s your bag, of course.)

First, a consideration: If you don’t specialize in nail art, would booking a bunch of nail art clients make you happy?

Probably not!

That’s who you’re going to attract with a bunch of nail art photos on Instagram.

But if you love sculpting perfect smile lines & custom-blending nailbed colors? Would a book full of new Forever French clients make you happy? Heck yeah!

All this to say…

You don’t need ALLLL the clients!

You just need the dream clients who you’ll enjoy serving & who will enjoy paying you for your specialty!

And that, Nailfriend, is what you post on social media!



Printed brochures highlight the features & benefits of a business, not its less-than-passionate offerings. Use your Instagram grid to do the same thing.

This will take some time & thought, but every well curated social media feed does.

Look at your salon from a client’s perspective. What services make you feel like a total rock star when you’re doing them? The services you love will provide a bottomless well of content because you’ll love talking about them!

Your existing clients’ willingness to pay you is hard proof that you are, in fact, good at what you do!
Another option: What services do your clients absolutely love getting from you?

If you’re having a hard time being clear about this, ask your clients for their honest answers. Your existing clients are your most valuable resource. (Their willingness to give you money is hard proof that you are, in fact, good at what you do!)

Ideally, you want to use social media to attract clients like them because they love your work & are happy to pay for it.

Pay attention to the words your clients use when they describe what they love about you, your services, & your salon. Use the same words in your posts to effectively catch more dream clients’ attention as they scroll.

Focus on your most profitable services to attract perfect, new clients.

Just as focusing on your existing clients is a good way to attract new clients like them, focusing on your most profitable services is a good way to attract new clients to buy them.

Take an inventory of your services over the past 6 months. Which services were the most profitable? How do those services make you feel when you’re performing them? Even if these services aren’t the ones your clients praise you for, they’ll be good additions to your feed.

Don’t forget to post what makes your salon experience special! Think: everything in your salon apart from the services.


Don’t forget to post what makes your salon experience special! Think: everything in your salon apart from the services.

Put yourself in a brand new client’s shoes. What would turn a new client into a loyal client? Can she count on you for a new joke every visit? A fizzy drink? A fantastic foot massage? A warm hug after every appointment? Excellent dating advice?

These details aren’t just what make you special, it’s what creates a great social media feed that will convince a potential client to check your website & book her first appointment.

And beyond any skills, specials or fancy gimmicks, these details are what build a loyal clientele.

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Your turn! Have you ever had second thoughts about using social media to build your clientele because you don’t specialize in a certain service? How did you overcome it? What do you share on social media to attract new clients? Leave a comment below so we can cheer you on!

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