Copywriting and Websites

Copywriting & Websites

Question: How many clients do you get from your website per month?

Choose your answer below:

Zero. I don’t have a website. I book my own appointments use my social media as my online brochure.

I don’t know. I just have a website because someone told me I should have one.

At least 2 a month. I’m great at retaining and upgrading clients once I get them in the door.

IF YOU ANSWERED A

Social media is a great way to generate leads and interest in your beauty and wellness business.

But how many hours are you spending on social media?

Gathering content, writing captions, checking hashtags and engaging and wrestling with the algorithm. How much of that time could be spent with clients generating income? It’s a time-intensive marketing activity that doesn’t guarantee ideal clients.

How many times have you DMed back and forth, set up the appt and have a no show? Or a late cancellation? All without paying your cancellation fee?

A well-designed website is your best salesperson.

It fills your books without supervision, freeing up your time so you can focus on doing what you do best.

A well-designed website is also your bouncer.

It speaks clearly to your dream clients and automatically filters out clients who don’t fit. It can also automatically enforce your cancellation policies, making sure you get paid when on short notice.

IF YOU ANSWERED A

Social media is a great way to generate leads and interest in your beauty and wellness business.

But how many hours are you spending on social media?

Gathering content, writing captions, checking hashtags and engaging and wrestling with the algorithm. How much of that time could be spent with clients generating income? It’s a time-intensive marketing activity that doesn’t guarantee ideal clients.

How many times have you DMed back and forth, set up the appt and have a no show? Or a late cancellation? All without paying your cancellation fee?

A well-designed website is your best salesperson.

It fills your books without supervision, freeing up your time so you can focus on doing what you do best.

A well-designed website is also your bouncer.

It speaks clearly to your dream clients and automatically filters out clients who don’t fit. It can also automatically enforce your cancellation policies, making sure you get paid when on short notice.

IF YOU ANSWERED B

“Every business needs a website,” says everyone out there.

This is true, but your business needs a website designed specifically for beauty and wellness professionals.

Maybe you saved money by letting your nephew make your website. Maybe you spent almost $10K for the top design fine in town to make it. If you’re not getting consistent new bookings from your website, chances are whoever made it didn’t know what it takes to convert clients in our industry.

Because clients don’t just choose a beauty and wellness professional fo the services. Anyone can learn to do great nails, great color or a great massage.

Clients become loyal because of the experience YOU provide.

As a beauty or wellness professional, you have a personal brand. Call it your special sauce. Your je ne c’est quoi. Whatever you call it, it’s a big part of what keeps clients coming back.

Not long ago, beauty and wellness professionals would get a few chances to win a new client’s loyalty. Organic, face-to-face rapport would build as the client came to know, like and trust you.

But in this age of digital marketing, new clients could watch you on social media for weeks before making an appointment. They may already feel like they know you.

Your website seals the deal by showing new clients they can trust you. It does that with the right words. Words that are designed to turn interested visitors into paying clients.

Add in good design and your website will be selling your business while you sleep.

Literally. Did you know 80% of beauty and wellness guests book their appointments after 8pm?

IF YOU ANSWERED B

“Every business needs a website,” says everyone out there.

This is true, but your business needs a website designed specifically for beauty and wellness professionals.

Maybe you saved money by letting your nephew make your website. Maybe you spent almost $10K for the top design fine in town to make it. If you’re not getting consistent new bookings from your website, chances are whoever made it didn’t know what it takes to convert clients in our industry.

Because clients don’t just choose a beauty and wellness professional fo the services. Anyone can learn to do great nails, great color or a great massage.

Clients become loyal because of the experience YOU provide.

As a beauty or wellness professional, you have a personal brand. Call it your special sauce. Your je ne c’est quoi. Whatever you call it, it’s a big part of what keeps clients coming back.

Not long ago, beauty and wellness professionals would get a few chances to win a new client’s loyalty. Organic, face-to-face rapport would build as the client came to know, like and trust you.

But in this age of digital marketing, new clients could watch you on social media for weeks before making an appointment. They may already feel like they know you.

Your website seals the deal by showing new clients they can trust you. It does that with the right words. Words that are designed to turn interested visitors into paying clients.

Add in good design and your website will be selling your business while you sleep.

Literally. Did you know 80% of beauty and wellness guests book their appointments after 8pm?

IF YOU ANSWERED C

Congratulations! You’re running your marketing like a well-oiled machine. Your social media entices a potential client, woos then with excellent content and sends them to your 24/7 salesperson, your website. You don’t waste your time with flaky clients and constant DMs because you know that your website will close the deal for you.

You’re an expert at winning the client with a top-grade experience every time they walk in the door. The time you save weeding out non-ideal clients gives you the time and creativity to constantly upgrade your craft and client experience.

Your nights and weekends are your own. You rarely have to deal with no-shows or late cancellations from new clients. If you do, their credit cards are on file and you can charge accordingly.

You’ll never worry about “slow season” again! 🙌

IF YOU ANSWERED C

Congratulations! You’re running your marketing like a well-oiled machine. Your social media entices a potential client, woos then with excellent content and sends them to your 24/7 salesperson, your website. You don’t waste your time with flaky clients and constant DMs because you know that your website will close the deal for you.

You’re an expert at winning the client with a top-grade experience every time they walk in the door. The time you save weeding out non-ideal clients gives you the time and creativity to constantly upgrade your craft and client experience.

Your nights and weekends are your own. You rarely have to deal with no-shows or late cancellations from new clients. If you do, their credit cards are on file and you can charge accordingly.

You’ll never worry about “slow season” again! 🙌

“You are such an inspiration and I appreciate your help.”